In this session, we will explore how to make the most out of your digital event marketing and drive your event ROI by utilizing engagement data. While B2B marketing teams typically track basic metrics like the number of registered attendees and the average time spent, understanding engagement data can provide valuable insights that can be turned into actionable strategies.

During this session, we will discuss the various engagement data points that are available in digital event platforms and how to use each type of data insight to your advantage. By the end of the session, you will have a better understanding of the importance of tracking engagement data in digital events and the benefits it can bring to your event marketing strategy.

We’ll cover:

• The importance of tracking engagement data in digital events
• The differences between basic event metrics and event engagement data
• The various engagement data points available in digital event platforms
• How to turn engagement data insights into actionable strategies
• Ways to leverage automation to efficiently act on engagement data
• A recap of key takeaways and the benefits of utilizing engagement data in event marketing